Optimizing Social Media for Customer Retention

Social media plays an important role in a consumer’s purchasing behavior.   We all know that customers research products or services before they make the decision to purchase.   Even after a purchase, they may return to social media to seek customer service or company updates, or even to provide a review of the product. So, using


10 Tips for Writing Compelling Email Subject Lines

When writing emails, your subject line is your one shot for a good first impression. You don’t need to be creative or a writing genies to come up with the perfect subject line, just follow these 10 easy steps and you’ll be on your way to ensuring that your content reaches your customers. 1. Less