I Am Not A Genius. I Just Know How To Use Google.

When I decided to start my online marketing business over 10 years ago, I had to make a decision on how I would educate myself on the always changing world of technology. Rather than going the traditional route of taking a course, I decided to utilize Google to search and educate myself on specific topics that were relevant to the business.

Google provided me with articles and videos that covered every aspect of what I needed to know. From development & management of social media to writing of website code. It’s all there. You just have to find it.

The key was taking the time to search on Google in a varity of ways to get what I needed.

Here are a few things you can try to help maximize your searches:

1 – The least difficult and best approach to scan for something particular is to utilize quotation marks around an expression or name to look for those exact words.

Keep in mind that searching with quotes excludes other potential relevant phrases. For example, if you search “Frank Comito” you will not get the results specific to “Frank J Comito”

2 – Minimize your results by using the minus (-) to exclude specific words.

For example, you can remove results for lawyers by searching “Frank Comito” -lawyer

3 – Search using keywords and phrases as you would speak them. If you want to know what hotels are available in Negril Jamaica, then simply search Hotels in Negril Jamaica.

4 – Use words as they would be used on a website. For example, if you are looking for a hotel that includes all your meals in St. Thomas , you would get better results if you were to search all inclusive hotels in the usvi

5 – Search is not case sensitive. So, you can ignore having to use caps. The results for Negril Jamaica will be the same as negril jamaica.

6 – Search ignores punctuation.

7 – If you’re looking for a place or location enter the name along with the town or zip code.

8 – Use one or two word search terms to get the broadest results. Then refine your results by adding more words.

9 – You can search for a topic within a specific website. For example: if you are looking for information on Jamaica on the NY Times website, you would search jamaica site:nytimes.com. You can also search within specific types of sites like .org or .edu by replacing the search site source with the relevant extension. For example: jamaica site:edu.

10 – Search for specific types of files, such as PDFs, PPTs, or XLS, by adding filetype: and the 3-letter file abbreviation. For example jamaica travel filetype:ppt

11 – Add related: before a website address to find pages that have similar content. For example: related:visitjamaica.com

12 – Find products that meet your budget by using number in your search. For example: jamaica travel $1000

13 – View all tabs such as shopping, news, images, videos and more to extend your search


14 – Use the tools button when viewing the images tab to filter the image results. Here you will be able to sort the results by size, color, user rights and more.


15 – Utilize the related searches at the bottom of the results to further extend your search. These are the top related search phrases people are using to get similar results. This is key as this provides alternatives to how people are searching for specific topics.