Socialize Your business and Have Your Employees Become Ambassadors for Your Marketing
It is important for companies to engage their employees in promoting their brands and one such way is to first identify the most engaged employees. Such employees stick out from the rest because they strongly believe in your company’s missions, goals and values, they put in as much effort and produce twice the amount of work, are willing to help other colleagues and are respectful to them, they get the big picture and also understand your business context, they stay up-to-date with the current news that happen in regards to the industry they are in and in addition to that are the first to volunteer to take on projects or additional work. These characters may be active in the various social media platforms that are in line with the industry they are in so taking that and using it to your advantage is a smart choice. Equipping your employees with the knowledge they need to engage is important so those who are empowered will actually have the greatest social impact where your brand advocacy is concerned. For starters, you need to educate your employee advocates on the strategy to be employed in regards to social media. This is by outlining the target audience on the many social media platforms together with the company’s goals in regards to social media. Doing this enables you to then explain in detail each one of these goals and how they apply where your employees’ engagement efforts are concerned. You should empower your employees to engage with content and ideas and this is by giving them access to relevant content that is comprised of new ideas in order to pursue user-generated content. Consider identifying the strengths of each employee and this is in regards to what they like posting most. Some deal with content, others videos and others pictures. Equipping them accordingly will enable them interact well with the target audience thus making known your brand. It is important to also create policies that allow your employees to share interesting and fun stuff about their work and to not actually overstep boundaries. In advocating for your brand, employees should not share or post office politics on any social media platforms since the whole goal of engaging employees is to turn them into brand advocates. Crafting a policy that informs them on the importance of not overstepping boundaries when sharing photos of the workplace or talking about their stories or events they attended is important but in doing so, put a balance to it. Apply the above mentioned today and you will be glad that you did!