The Guestfriend App Provides Real Time Interaction Between Management, Staff and Guests

With so many apps out there, it’s exciting when we come across one that we feel is a real gem. I recently had the pleasure of speaking with Ariel Absera, CEO of traveltix. A NYC technology company that has developed an awesome solution, Guestfriend for hotels who aim to leverage mobile devices to improve their


Tapping Into Your Creativity

Maybe you’re not naturally a very creative person. Maybe you just feel like everything has already been thought up and that you wouldn’t even know where to start if you tried. So many websites overflow with creativity, yet you can’t get an original thought. It’s frustrating when you need to think up a new idea


Optimizing Social Media for Customer Retention

Social media plays an important role in a consumer’s purchasing behavior.   We all know that customers research products or services before they make the decision to purchase.   Even after a purchase, they may return to social media to seek customer service or company updates, or even to provide a review of the product. So, using


10 Tips for Writing Compelling Email Subject Lines

When writing emails, your subject line is your one shot for a good first impression. You don’t need to be creative or a writing genies to come up with the perfect subject line, just follow these 10 easy steps and you’ll be on your way to ensuring that your content reaches your customers. 1. Less


The Mobile World of the Tourism Industry

Traveling trivia: Where do customers go to find and book resorts, hotels, and cruise packages? Answer: Their mobile phones. Is your mobile traveling site ready for the times? If you are not sure, we, the charming folks at Social Caddie can help you get there! Mobile website marketing has become the number one go-to choice


Five Easy Steps to Get the Most Out of Instagram

If you want to develop your brand and attract a following, you absolutely must use Instagram. IG boasts the highest engagement rate of all social media platforms. No matter why you’ve been putting it off, Social Caddie can guide you through five steps to conquer Instagram. Step 1: Build Your Community Unlike other services, IG


Easy Guidelines for Web Design and Usability

An exceptional website is not only marked by aesthetic appeal, but several others factors also come into play.  You need to go beyond the looks if you want your website to capture usability and user experience. This is because usability and user experience help create brand awareness and lead generation. Based on past experiences, I


Twitter Updates That Are Changing The Digital Marketing Game

Apparently, there’s more than one way to count to 140. Allow us to explain. Twitter has recently made some changes to its popular social media platform that allow users to post pictures and gifs that don’t count against the site’s character limit. Encouraging people to post images should continue the recent trend that has seen


Don’t Let Your Business Be Held Hostage By External Ownership of Your Online Platforms

  Are you aware of how important your online platforms are to your Business? Do you have full access to be able to control your platforms? As an online marketer, I cringed when I come across potential clients who say, “just set up my online platforms and get me some business” Unfortunately, this leaves businesses


Optimize Your Websites For Mobile Devices (and All Others)…or Else!

More people access search engines on mobile devices than ever before. In fact, users now perform more searches on mobile than traditional desktops or laptops. Pertinent websites are accessed countless times by those looking for products, services, or information. Searchers want websites to display well on their mobile devices. Unfortunately, poor design pushes visitors to