15Aug

The End of an Era and beginning of a New – Major Updates Coming in 2023 for Google Users

For digital marketers and advertisers, 2023 will bring significant changes that will no doubt alter the current status quo we have come to rely on from Google. So what’s changing? Google Universal Analytics is set to end on July 1, 2023 and officially be replaced by Google Analytics 4. Although GA4 has been around since