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Ranking in Google Local Listings & Online Business Directories

Importance of Online Listings Before Google Local Listings had become the juggernaut that it is, they had a dilemma. How can we return local business data in search? The solution, print directories began to upload their own data online. As a result, Google crawled the listings and built it’s own database of local businesses. In

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Verbal SEO – The Art of Creating Stories and Driving the Conversation.

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only talking

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Increase Your Offline Exposure with a Free 6′ Pop Up Banner

We are very excited to be partnering up with Image 360 – Lauderhill, a full service, custom signage and graphics company on a promotion to help you generate more offline exposure for your business. Visual branding is a crucial element for driving awareness for your online platforms. Together, Social Caddie and Image 360 bring the

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JAPEX – Jamaica Product Exchange

Thank you to the Jamaica Hotel and Tourism Association and Caribbean Hotel and Tourism Association for inviting me to be on the panel for Monetizing Social Media. My goal was to focus on the role social media plays in Search Engine Optimization. Here are a brief recap of the content provided in the attached presentation:

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Optimizing Social Media Outreach for Customer Retention

  Social media plays a big role in a consumer’s purchasing of a product in today’s world. For example, these social media tools are used when a consumer makes a purchase. Most customers will research information regarding a product before attempting to purchase it, so using tools like Social Caddie can optimize those searches. Furthermore,

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Image Optimization: Speed Up Your Performance

Can you see a difference in the two images below? Google can! We all can be a little impatient at times, well some more than others, and Google understands this personality trait. As a result, page speed has become an important factor for both user experience and how well you do or don’t rank in