The End of an Era and beginning of a New – Major Updates Coming in 2023 for Google Users

For digital marketers and advertisers, 2023 will bring significant changes that will no doubt alter the current status quo we have come to rely on from Google. So what’s changing? Google Universal Analytics is set to end on July 1, 2023 and officially be replaced by Google Analytics 4. Although GA4 has been around since


Use Live text on iPhone to Extract, Translate, Look Up and Share

Managing text on images and print has gotten much easier using your iPhone Camera. Use the Camera on iPhones with IOS 15 or later and copy text, share text, open websites, compose emails, and make phone calls from text that appears within the camera frame.   1 – Open Camera , then position iPhone so the


What are Digital Citations and How Do They Impact Your SEO? 

Digital citations are critical to ranking local SEO and helping customers find your business online. But what are they? What are Digital Citations? Digital citations are mentions of your business on the internet. This can include your business name, address, and phone number. These citations help search engines like Google verify that your business is


Developing Good Content for Search Engine Optimization

How to Develop Good Content for Search Engine Optimization Good content does a lot for both SEO and user engagement. The only challenge is that writing about anything worth reading is usually above most people’s comfort level. The fact is excellent content is something most people won’t write unless they know how to do it


Seven Common Traits of Every Successful Social Media Influencer

Social media influencers have become very common as companies look for different avenues to reach and expand their market. An influencer is someone who uses thier social media following to support different brands in the digital world. Influencers are everywhere: advertising campaigns of many fashion brands, household items and vacation spots fill the screens of


The Art of Storytelling for Business

As many of my friends know, I love to storytelling. It’s the natural way that I like to connect with people. And it’s no different when it comes to business. Storytelling is a vital part of who we are as human beings. Stories are what compel us and motivate us to take action. And everyone


Verbal SEO – The Art of Creating Stories and Driving the Conversation.

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only talking


Increase Your Offline Exposure with a Free 6′ Pop Up Banner

We are very excited to be partnering up with Image 360 – Lauderhill, a full service, custom signage and graphics company on a promotion to help you generate more offline exposure for your business. Visual branding is a crucial element for driving awareness for your online platforms. Together, Social Caddie and Image 360 bring the


JAPEX – Jamaica Product Exchange

Thank you to the Jamaica Hotel and Tourism Association and Caribbean Hotel and Tourism Association for inviting me to be on the panel for Monetizing Social Media. My goal was to focus on the role social media plays in Search Engine Optimization. Here are a brief recap of the content provided in the attached presentation:


Increase Your Fan Base By Offering Customized Photo Contest And Sweepstakes On Your Page

One of the first things most people do when they search a person or business is look at their Fan Base. The reality is that this is not always a good way to judge a person or make business decisions. There’s several options for people to increase their fans by thousands. I recently saw an