As many of my friends know, I love to storytelling. It’s the natural way that I like to connect with people. And it’s no different when it comes to business. Storytelling is a vital part of who we are as human beings. Stories are what compel us and motivate us to take action. And everyone

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only talking

As more and more sales and marketing processes have shifted online, data has increasingly become a valuable tool for businesses to target and re-target potential customers. In many recent cases, this has resulted in privacy breaches that have compromised consumer private and public data. As a result, the EU has enacted policies with consumer protection

Thank you to the Jamaica Hotel and Tourism Association and Caribbean Hotel and Tourism Association for inviting me to be on the panel for Monetizing Social Media. My goal was to focus on the role social media plays in Search Engine Optimization. Here are a brief recap of the content provided in the attached presentation:

One of the first things most people do when they search a person or business is look at their Fan Base. The reality is that this is not always a good way to judge a person or make business decisions. There’s several options for people to increase their fans by thousands. I recently saw an

When I decided to start my online marketing business over 10 years ago, I had to make a decision on how I would educate myself on the always changing world of technology. Rather than going the traditional route of taking a course, I decided to utilize Google to search and educate myself on specific topics

“Computer cache” is one of those common pieces of lingo that many people have likely heard of at one time or another. Still, not knowing exactly what it is or why it’s important to clear it, especially on mobile browsers, can result in a sluggish browsing performance and other issues. What Does a Computer Cache Do?

Are you miserable at your current workplace? Do you feel unappreciated? Too many people get comfortable with their jobs and become fearful of change. Unfortunately, some companies see this as a sign of loyalty. So, how can you tell when it’s time to move on? How do these 12 signs fit your current situation? 1

Life can be stressful at times. Many of us feel like we want extra hours in the day to complete everything that we need to do. As the work day seems to encroach farther and farther into family/ leisure time,  there are many things you can do to make the most of the 24 hours

  Social media plays a big role in a consumer’s purchasing of a product in today’s world. For example, these social media tools are used when a consumer makes a purchase. Most customers will research information regarding a product before attempting to purchase it, so using tools like Social Caddie can optimize those searches. Furthermore,