Image Optimization: Speed Up Your Performance

Image Optimization: Speed Up Your Performance

Can you see a difference in the two images below? Google can! We all can be a little impatient at times, well some more than others, and Google understands this personality trait. As a result, page speed has become an important factor for both user experience and how well you do or don’t rank in

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The Guestfriend App Provides Real Time Interaction Between Management, Staff and Guests

The Guestfriend App Provides Real Time Interaction Between Management, Staff and Guests

With so many apps out there, it’s exciting when we come across one that we feel is a real gem. I recently had the pleasure of speaking with Ariel Absera, CEO of traveltix. A NYC technology company that has developed an awesome solution, Guestfriend for hotels who aim to leverage mobile devices to improve their

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Tapping Into Your Creativity

Tapping Into Your Creativity

Maybe you’re not naturally a very creative person. Maybe you just feel like everything has already been thought up and that you wouldn’t even know where to start if you tried. So many websites overflow with creativity, yet you can’t get an original thought. It’s frustrating when you need to think up a new idea

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Optimizing Social Media for Customer Retention

Optimizing Social Media for Customer Retention

Social media plays an important role in a consumer’s purchasing behavior.   We all know that customers research products or services before they make the decision to purchase.   Even after a purchase, they may return to social media to seek customer service or company updates, or even to provide a review of the product. So, using

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10 Tips for Writing Compelling Email Subject Lines

10 Tips for Writing Compelling Email Subject Lines

When writing emails, your subject line is your one shot for a good first impression. You don’t need to be creative or a writing genies to come up with the perfect subject line, just follow these 10 easy steps and you’ll be on your way to ensuring that your content reaches your customers. 1. Less

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The Mobile World of the Tourism Industry

The Mobile World of the Tourism Industry

Traveling trivia: Where do customers go to find and book resorts, hotels, and cruise packages? Answer: Their mobile phones. Is your mobile traveling site ready for the times? If you are not sure, we, the charming folks at Social Caddie can help you get there! Mobile website marketing has become the number one go-to choice

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Five Easy Steps to Get the Most Out of Instagram

Five Easy Steps to Get the Most Out of Instagram

If you want to develop your brand and attract a following, you absolutely must use Instagram. IG boasts the highest engagement rate of all social media platforms. No matter why you’ve been putting it off, Social Caddie can guide you through five steps to conquer Instagram. Step 1: Build Your Community Unlike other services, IG

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Easy Guidelines for Web Design and Usability

Easy Guidelines for Web Design and Usability

An exceptional website is not only marked by aesthetic appeal, but several others factors also come into play.  You need to go beyond the looks if you want your website to capture usability and user experience. This is because usability and user experience help create brand awareness and lead generation. Based on past experiences, I

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Twitter Updates That Are Changing The Digital Marketing Game

Twitter Updates That Are Changing The Digital Marketing Game

Apparently, there’s more than one way to count to 140. Allow us to explain. Twitter has recently made some changes to its popular social media platform that allow users to post pictures and gifs that don’t count against the site’s character limit. Encouraging people to post images should continue the recent trend that has seen

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Don’t Let Your Business Be Held Hostage By External Ownership of Your Online Platforms

Don’t Let Your Business Be Held Hostage By External Ownership of Your Online Platforms

  Are you aware of how important your online platforms are to your Business? Do you have full access to be able to control your platforms? As an online marketer, I cringed when I come across potential clients who say, “just set up my online platforms and get me some business” Unfortunately, this leaves businesses

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