Social media influencers have become very common as companies look for different avenues to reach and expand their market. An influencer is someone who uses thier social media following to support different brands in the digital world. Influencers are everywhere: advertising campaigns of many fashion brands, household items and vacation spots fill the screens of

As many of my friends know, I love to storytelling. It’s the natural way that I like to connect with people. And it’s no different when it comes to business. Storytelling is a vital part of who we are as human beings. Stories are what compel us and motivate us to take action. And everyone

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only talking

As more and more sales and marketing processes have shifted online, data has increasingly become a valuable tool for businesses to target and re-target potential customers. In many recent cases, this has resulted in privacy breaches that have compromised consumer private and public data. As a result, the EU has enacted policies with consumer protection

We are very excited to be partnering up with Image 360 – Lauderhill, a full service, custom signage and graphics company on a promotion to help you generate more offline exposure for your business. Visual branding is a crucial element for driving awareness for your online platforms. Together, Social Caddie and Image 360 bring the

Thank you to the Jamaica Hotel and Tourism Association and Caribbean Hotel and Tourism Association for inviting me to be on the panel for Monetizing Social Media. My goal was to focus on the role social media plays in Search Engine Optimization. Here are a brief recap of the content provided in the attached presentation:

Bolongo Bay Beach Resort in St. Thomas may not have electricity or landlines, but the power of its people is shining through as they emerge from the direct hit of category 5 hurricane Irma. The resort will begin welcoming guests on December 22, 2017. In the interim, the resort is housing homeless staff and government

One of the first things most people do when they search a person or business is look at their Fan Base. The reality is that this is not always a good way to judge a person or make business decisions. There’s several options for people to increase their fans by thousands. I recently saw an

When I decided to start my online marketing business over 10 years ago, I had to make a decision on how I would educate myself on the always changing world of technology. Rather than going the traditional route of taking a course, I decided to utilize Google to search and educate myself on specific topics