For digital marketers and advertisers, 2023 will bring significant changes that will no doubt alter the current status quo we have come to rely on from Google. So what’s changing? Google Universal Analytics is set to end on July 1, 2023 and officially be replaced by Google Analytics 4. Although GA4 has been around since

Managing text on images and print has gotten much easier using your iPhone Camera. Use the Camera on iPhones with IOS 15 or later and copy text, share text, open websites, compose emails, and make phone calls from text that appears within the camera frame.   1 – Open Camera , then position iPhone so the

Digital citations are critical to ranking local SEO and helping customers find your business online. But what are they? What are Digital Citations? Digital citations are mentions of your business on the internet. This can include your business name, address, and phone number. These citations help search engines like Google verify that your business is

How to Develop Good Content for Search Engine Optimization Good content does a lot for both SEO and user engagement. The only challenge is that writing about anything worth reading is usually above most people’s comfort level. The fact is excellent content is something most people won’t write unless they know how to do it

Importance of Online Listings Before Google Local Listings had become the juggernaut that it is, they had a dilemma. How can we return local business data in search? The solution, print directories began to upload their own data online. As a result, Google crawled the listings and built it’s own database of local businesses. In

Social media influencers have become very common as companies look for different avenues to reach and expand their market. An influencer is someone who uses thier social media following to support different brands in the digital world. Influencers are everywhere: advertising campaigns of many fashion brands, household items and vacation spots fill the screens of

As many of my friends know, I love to storytelling. It’s the natural way that I like to connect with people. And it’s no different when it comes to business. Storytelling is a vital part of who we are as human beings. Stories are what compel us and motivate us to take action. And everyone

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only talking

As more and more sales and marketing processes have shifted online, data has increasingly become a valuable tool for businesses to target and re-target potential customers. In many recent cases, this has resulted in privacy breaches that have compromised consumer private and public data. As a result, the EU has enacted policies with consumer protection

We are very excited to be partnering up with Image 360 – Lauderhill, a full service, custom signage and graphics company on a promotion to help you generate more offline exposure for your business. Visual branding is a crucial element for driving awareness for your online platforms. Together, Social Caddie and Image 360 bring the