5Oct
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JAPEX – Jamaica Product Exchange

Thank you to the Jamaica Hotel and Tourism Association and Caribbean Hotel and Tourism Association for inviting me to be on the panel for Monetizing Social Media. My goal was to focus on the role social media plays in Search Engine Optimization. Here are a brief recap of the content provided in the attached presentation:

25Jan
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Optimizing Social Media Outreach for Customer Retention

  Social media plays a big role in a consumer’s purchasing of a product in today’s world. For example, these social media tools are used when a consumer makes a purchase. Most customers will research information regarding a product before attempting to purchase it, so using tools like Social Caddie can optimize those searches. Furthermore,

22Dec
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Image Optimization: Speed Up Your Performance

Can you see a difference in the two images below? Google can! We all can be a little impatient at times, well some more than others, and Google understands this personality trait. As a result, page speed has become an important factor for both user experience and how well you do or don’t rank in