For digital marketers and advertisers, 2023 will bring significant changes that will no doubt alter the current status quo we have come to rely on from Google. So what’s changing? Google Universal Analytics is set to end on July 1, 2023 and officially be replaced by Google Analytics 4. Although GA4 has been around

Digital citations are critical to ranking local SEO and helping customers find your business online. But what are they? What are Digital Citations? Digital citations are mentions of your business on the internet. This can include your business name, address, and phone number. These citations help search engines like Google verify that your business

How to Develop Good Content for Search Engine Optimization Good content does a lot for both SEO and user engagement. The only challenge is that writing about anything worth reading is usually above most people’s comfort level. The fact is excellent content is something most people won’t write unless they know how to do

Importance of Online Listings Before Google Local Listings had become the juggernaut that it is, they had a dilemma. How can we return local business data in search? The solution, print directories began to upload their own data online. As a result, Google crawled the listings and built it’s own database of local businesses.

  One of my first mentors in the Hospitality Industry always said, “A good salesman never sells”. At first, I didn’t understand what he was saying. However, through the years, I have come to appreciate exactly what those words meant. To me, there are different types of sales people: Aggressor In your face only

We are very excited to be partnering up with Image 360 – Lauderhill, a full service, custom signage and graphics company on a promotion to help you generate more offline exposure for your business. Visual branding is a crucial element for driving awareness for your online platforms. Together, Social Caddie and Image 360 bring